It's Fri-YAY! What are you celebrating Reader ๐
Today I'm celebrating So You Boutique's 23rd anniversary. Woke up at 2:22am. (angel number for alignment/dreams come true) Spirit tapped me on the shoulder: "This was the day you opened So You Boutique in Springfield, MO in 2003. "
I'd honestly forgotten. It took a podcast that dropped this week with my planning coach, Mia Moran, on Flow365 to remind me. She asked me questions that cracked something open. I heard myself telling my own story and thought: wait, when did I get so wise? ๐
That's the thing about flow. You're so busy living it, you don't realize you're in it until someone hands you a mirror.
๐ญ The Universe Is the Ultimate Joker
Here's what 23 years of this journey has taught me: everything opens exactly when it's supposed to.
Not when you planned it. Not when your five year plan said it would. When it's ready and when you're ready.
Some things take 23 years to arrive. Every single step, including the messy ones, was required. Not optional. Required. You don't get to skip the chapters you don't like.
Amidst the chaos, there is creativity. โจ The universe is a far better writer than we are. Sometimes the plot twist is so good, so specifically right, that you couldn't have written it yourself if you tried.
๐ข From Clothing Racks to Corporate Muse
So You Boutique didn't stay one thing. It couldn't:
- ๐ Started as a straight-up clothing store in Springfield, MO
- ๐ Went mobile with spray tanning in Denver, CO
- ๐ Got a spray-tan feature on Good Day Colorado within 3 months of privot and that lit the fuse on everything after
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- ๐ Landed in couple physical locations
- ๐ I had to shut it down due to new landlords converting the unit to a business high rise
- ๐กWorked out of my home again with lots of breakdowns with my Crohn's condition.
- ๐ฆ Now: I'm doiing the same things with a updated website to embody the rebirth me. SoYouBouttique.Netโ
- Launching the corporate muse me helping soulpreneurs make real impact by aligning with their true mission ThuyDam.comโ
Funded in ways I'd never officially recommend as a business plan ~ let's just say the early days were scrappy in ways I still shake my head at. ๐
Luckily I didn't get put in jail and the guy is now a doctor and happily married with 2 kids living in California! ๐จโ๐ฉโ๐งโ๐ฆ
๐ฐ Your Riches Are In Your Relationships
People call me lucky. I am because one of my mantras is "I'm the luckiest person in love and life."(Steal this and program this into your aura.) But luck isn't the asset ~ relationships are.
Every time I needed something done, the answer was never a how. It was always a who.
That's also where my hardest lesson lives: the blurry line between friendship and business. I've lived in that blur my whole career, and it hasn't always served me. Most recently, it cost me three real friendships ~ ones I'm still grieving.
I made a 10-minute video about it. Vulnerable, real, and maybe exactly what you need if you're grieving a friendship lost, especially due to business. ๐ฅ๐
โ๐ A Few Things I Keep Coming Back To
Seriously, the longest journey is the journey from your head to your heart. Iโm doing business now with heart and healing, not hustle. โค๏ธโ๐ฉน
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โจ I know that the pauses is where the power is.
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๐๐ฝโโ๏ธAlways start with energy first. A shift in energy is always followed by a shift in reality.
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๐๐ฝRest is Power. When I'm rested my execution is more powerful.
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๐งโโ๏ธYou donโt have to know. You just have to trust, trust that you know.
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Stillness remembers, hurry, forgets ๐
Softness remembers, hardness forgets ๐ธ
Surrender members, fear forgets ๐
Love, remembers doubt forgets ๐
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๐ขSlow is smooth and smooth as fast. Be smooth
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โณYouโre always at the right place and at the right time.
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๐God puts a rainbow in every cloud you just canโt see it sometimes
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๐ชDonโt magicalize. Intentionalize. When you intentionalize you magicalize (I'm a taoist, I talk in circles ๐คโญ)
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๐ฎRemember your magic. Remember YOU are Magic
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๐ฃ๏ธYou canโt say the wrong thing to the right person.
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๐ฆ๏ธThis too shall pass
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๐Live in such a way that if someone said something bad about you, no one would believe it.
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๐ซถPeople will forget what you did, but they will always remember how you made them feel.
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๐In my defense, the moon was full, and I was left unsupervised. (The full Moon is this Wednesday, July 29th. I have a ritual for you at the end of the email.)
๐ฌ Your Turn
I didn't share all this to say look how far I've come. I shared it so you trust your process: your timeline, your weird detours, your own 23 years in the making. Those that wonder aren't always lost.
Your story isn't there for people to compare themselves against. It's there to remind someone else that their timing isn't broken either.
Reply and tell me: what's the biggest nugget you're taking from this? Or what are you celebrating right now, and what did it teach you?
I read every single one. ๐ฉ๐ฝโ๐ป
๐พCelebrate with Me without Alcohol with a Cosmic Beauty Perfectly Made AF Charity Event
โI'm honored to part of this gala providing scholarships and funding for families impacted by alcohol addiction. Founder Kelly Davis lost her brother to addiction and has turned her grief into purpose. The event is August 30th in Boulder, and tickets are available now. Click here to buy tickets nowโ
JOIN ME FOR LIVE Face Reading: The Mouth Series EVERY WEDNESDAY ON IG 9a MST. This is the 4th part of my mouth area series. This one is about Dimples and tells you the story of Kelly's face reading I did on Monday.
๐ Full Moon Wednesday July 29th : Here's your ritual combining fire and water introduced to me by Mia
โ๐๐ง๐ฝโโ๏ธWith heart (and zero hustle),
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โThuy
I'm your Muse to help you find your Muse laughing all the way.
Book your So You appointment now ๐
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